Zoho CRM is part of a much broader portfolio that competes with both Microsoft Office and Google Apps and is developed by different teams with loose connections between the software.
As an application vendor, Zoho relies extensively on its partners to shoulder the burden of implementing CRM, and provides very limited support directly to its customers.
The three most common reasons for switching are:
- Customer Satisfaction – Users are more likely to recommend Workbooks than Zoho
- Co-Funded Implementation – Workbooks lowers the cost of implementation with co-funded implementation services
- Vendor Relationship – In the mid-market Zoho works through partners, while our clients prefer to deal directly with us